-five page according fold brochure
M/I Homes builds housing for the east side of the United States. The original task was to update copy for the outdated brochure. I went at this project with ideas of a new design to help grab more attention. I wanted something more modern to break out of the dull home building look.
Ps, Id
-identity set / promotional mailer
Gravitate is a nationwide company that specializes in website devolpment. I wanted to give the word a little bit of its meaning when I created the letterhead. For the logo I went with a more technical industrial typeface representing the computer side of their work.
Ps, Ai, Id, C4D
-four page newsletter, double-sided
Levi’s is a groundbreaking company, and it has been around for decades. I wanted something modern to show how levi’s is still up with the times. The tabloid-size newsletter folds to fit in a pocket-size envelope. When it’s folded, the imagery of the famous red tag is made prominent.
Ps, Id, Word
-two magazine ads
This political ad for Mothers Against Drunk Driving was an enjoyable one to work on for me. The whole idea was to draw the reader in and make them feel conected to this story or perhaps a story of their own. I wanted the visuals to be clean and powerful and let the concept speak for itself.
Ps, Id
-two different book covers
If the title Blow isn’t obvious enough, I figured throwing a picture of a coke addict on there might get the point across a little better. It pretty much sums up the whole book.
Ps, Id
-two different book covers
The second version for the same book. This one I had a little more fun with because I actually “made” the brick of cocaine and scanned it in. In the book they describe the red taped bricks in great detail and it sparked an idea since a book is in the same shape as a brick of cocaine.
Ps, Id
